pasSion bEhind
perfOrmance

It is the passion of our teams, that cover every discipline across the live entertainment industry, that underpins our continuing strategic growth and success. Our goal is to create a working environment that brings the best out of everyone, regardless of discipline or seniority.

Four values are at the heart of our company culture:

  • We are passionate about our work, our business and our industry.
  • We are smart in our quest for simple, efficient and innovative solutions.
  • We are collaborative and help each other to reach our goals.
  • We are ambitious and seek to exceed people’s expectations.

Through our company values we bring great live experiences to the widest possible audience, give the world’s best creative talent the stage it deserves; and provide our people and partners with opportunities to realise their full potential.

corPoratE
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At ATG, we present the world’s best live entertainment in our venues, by partnering with top producers and creative talent. These achievements have been reached over the course of 30 years and are due to the outstanding effort of everyone in our teams.

Our UK CSR Report details the Group’s efforts to work with, and within, our communities to promote youth participation, diversity and both individual and environmental advancement and wellbeing. Inside you will find stories about our company-wide efforts – like our team’s work towards making us a zero-waste industry – as well as the small, specific projects in our venues that impact local communities. It’s only a small sampling of the array of projects and programmes we operate or collaborate on.

Our Corporate Social Responsibility strategy revolves around three pillars.

  • Next Generation – we work to introduce tomorrow’s audiences to the joys of live entertainment and to nurture the next generation of industry talent.
  • Environment & Sustainability – We consider the most sustainable options for our work and foreground environmental impact in all of our educational and artistic projects.
  • Community, Diversity and Inclusion – We strive to improve and promote diversity, inclusion and wellbeing in live entertainment for our communities – our audiences, artists and staff alike.

View our UK CSR Report for more details.

More than 11,000 people work at ATG. Every one of them contributes to our success and growth. What takes place on stage is at the heart of everything we do; but it only happens because we have a brilliant team of people working behind the scenes. It’s their passion and commitment that allows us to create great live entertainment experiences.

In turn, we’re committed to providing them with the best possible opportunities for personal and professional development.

At ATG Entertainment, we believe that the magic of live entertainment should not come at the expense of our planet. As a world leader in live entertainment, encompassing every discipline in the industry and producing multi-award-winning shows, we are passionate about providing extraordinary experiences to audiences across the globe. However, we also recognize our responsibility in mitigating the environmental impact of our operations.

Our Commitment to Environmental Protection
We are committed to protecting the environment and minimising the ecological footprint of our venues and productions. Our dedication to sustainability stems from the understanding that our work has both local and global environmental ramifications. Through continuous improvement of our environmental management practices, we aim to reduce negative impacts and foster a more sustainable future for generations to come.

Key Initiatives and Practices

  • Energy Efficiency: We prioritise energy efficiency across all our venues and production processes. By investing in energy-efficient technologies and practices, we strive to minimise our carbon emissions and energy consumption.
  • Waste Reduction and Recycling: We actively seek to minimise waste generation and maximise recycling efforts throughout our operations. From set construction to concession stands, we prioritise recycling and responsible waste management practices.
  • Sustainable Sourcing: We are committed to sourcing materials and products from sustainable and environmentally responsible suppliers wherever possible. By prioritising sustainable sourcing practices, we aim to reduce our ecological footprint and support ethical production methods.
  • Education and Advocacy: We understand the importance of raising awareness and advocating for environmental stewardship within our industry and among our audiences. We strive to inspire positive change and foster a culture of sustainability.

Theatre Green Book
As part of our commitment to sustainability, we adhere to the principles outlined in the Theatre Green Book. This comprehensive guide provides best practices and guidelines for reducing environmental impacts in theatrical productions. By following the recommendations outlined in the Theatre Green Book, we aim to further enhance our environmental performance and contribute to a more sustainable future for the arts.

Continual Improvement
Our commitment to sustainability is an ongoing journey. We continuously evaluate and refine our practices to minimise environmental impacts and embrace innovative solutions. By fostering a culture of sustainability within our organization and beyond, we aim to lead by example and contribute to a more sustainable future for the arts and our planet.

ATG Entertainment Environmental Policy

Mission Statement: A stage for everyone.

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG, we provide a stage for everyone.

We are improving our understanding of diversity and inclusion in our business through education and employee engagement initiatives, through a review of our recruitment practices, and through working with experts. Each year, staff-led activities celebrate public occasions like Pride, Mental Health At Work Week and International Women’s Day, among others.

Find out more about our Inclusion, Diversity, Equity and Access (IDEA) activities within our ATG UK CSR Report.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG becomes a truly inclusive organisation.

We believe that live entertainment and the performing arts are a vital part of our culture.

We engage and empower people of all abilities, ages, genders, races and socio-economic backgrounds in local communities and schools, with the aim of increasing access to the performing arts.

Every year, more than 100k people of all ages and backgrounds take part in our award winning Creative Learning Programme. Often inspired by our current productions, these include workshops, Q&A’s with visiting companies, backstage tours, career insight sessions, and audience development initiatives in partnership with producers.

We are committed to supporting and nurturing the next generation of diverse, skilled and dynamic on and off stage industry professionals. Workforce development initiatives such as emerging artist programmes, careers focused activity including the Work in Theatre course, and the ATG Academy youth theatre programme, aim to inspire and stimulate the next generation of industry talent.

We also teach accredited programmes such as Arts Award and LAMDA, host teacher and cultural networks, and provide professional development training for teachers, practitioners, and corporate groups.

We work closely with more than 50 partner organisations, including the National Theatre, Get Into Theatre, funders and many corporates.

By exploring the potential for Creative Learning programmes in the US and Continental Europe, our global ambassadorship for education, diversity and the next generation will be realised.

To find out more, please see our 2023 Annual Review.

We are passionate about supporting charitable causes, especially those aligned with our mission to recruit the next generation of audiences and industry talent.

Find out more about our charitable activities in our ATG UK CSR Report.

Each of our venues has a Charity and Community Engagement Panel to help with requests and review submissions. You can contact them at [email protected].

MeEt our Executive LeadErship Team

  • I bring 30 years of leadership experience, having previously led teams across the US, Europe, and Asia. My previous role was as CEO of a tech-enabled global business based in London. In addition to this, I have held Board and Advisory roles with Go City, Hellotickets, Stasher, Unplugged, and Virgin Experience Days.

    I’m a theatre enthusiast with a passion going back to high school and college. My role is to accelerate ATG’s growth strategy and reinforce our position as a global leader in live entertainment through continued investment in our venues, state-of-the-art ticketing, digital marketing and new customer experiences.

    I bring 30 years of leadership experience, having previously led teams across the US, Europe, and Asia. My previous role was as CEO of a tech-enabled global business based in London. In addition to this, I have held Board and Advisory roles with Go City, Hellotickets, Stasher, Unplugged, and Virgin Experience Days.

    I’m a theatre enthusiast with a passion going back to high school and college. My role is to accelerate ATG’s growth strategy and reinforce our position as a global leader in live entertainment through continued investment in our venues, state-of-the-art ticketing, digital marketing and new customer experiences.

  • My role is to develop and implement our people strategy across every region in which we operate. A key part of my remit is to act as the progressive conscience of the Executive Leadership Team, ensuring we take the appropriate steps towards building a performing, diverse, inclusive and equitable culture, where talented staff can thrive.

    I bring 25+ years of global HR experience. Before joining ATG in 2018, I worked for Sotheby’s, where my responsibilities covered the USA, Europe, the Middle East and Asia.

    My role is to develop and implement our people strategy across every region in which we operate. A key part of my remit is to act as the progressive conscience of the Executive Leadership Team, ensuring we take the appropriate steps towards building a performing, diverse, inclusive and equitable culture, where talented staff can thrive.

    I bring 25+ years of global HR experience. Before joining ATG in 2018, I worked for Sotheby’s, where my responsibilities covered the USA, Europe, the Middle East and Asia.

  • I lead an international team that’s responsible for delivering the very best in live entertainment to the audiences we serve. That means I’m fortunate enough to work with our award-winning in-house producers, as well as many of the world’s best producers and promoters.

    I’ve been involved in the industry for over 30 years. Before joining ATG, I worked in both production and theatre management at Chichester Festival Theatre, Richmond Theatre and in the West End.

    I lead an international team that’s responsible for delivering the very best in live entertainment to the audiences we serve. That means I’m fortunate enough to work with our award-winning in-house producers, as well as many of the world’s best producers and promoters.

    I’ve been involved in the industry for over 30 years. Before joining ATG, I worked in both production and theatre management at Chichester Festival Theatre, Richmond Theatre and in the West End.

  • As Group Chief Operating Officer and UK CEO, Nick oversees both the operations of the company’s venues worldwide, and ATGE’s business in the UK. Nick is responsible for development of the property portfolio, including acquisitions, new builds and venue redevelopment. He also drives hospitality operations, including key concepts like Ambassador Lounges, restaurants and delivered-at-seat service, all to elevate the customer experience.

    Nick joined the Group in 2011, bringing over 20 years of senior experience in the Leisure & Hospitality sector. Before joining, he was Managing Director of the Casino division at Gala Coral and led Restaurant Associates at Compass PLC.

    Nick Potter Group Chief Operating Officer and UK CEO
    Read bio

    As Group Chief Operating Officer and UK CEO, Nick oversees both the operations of the company’s venues worldwide, and ATGE’s business in the UK. Nick is responsible for development of the property portfolio, including acquisitions, new builds and venue redevelopment. He also drives hospitality operations, including key concepts like Ambassador Lounges, restaurants and delivered-at-seat service, all to elevate the customer experience.

    Nick joined the Group in 2011, bringing over 20 years of senior experience in the Leisure & Hospitality sector. Before joining, he was Managing Director of the Casino division at Gala Coral and led Restaurant Associates at Compass PLC.

  • John joined ATG from Argent Foods, where he was the Group CFO. Argent is a £750m turnover, global conglomerate of food businesses. At Argent John oversaw relationships with lenders and other stakeholders, played a key role in the group navigating successfully through the pandemic, and led four debt raises / refinancings, and significant Corporate and M&A activity

    Prior to joining Argent, John spent 25 years working in professional practice with Arthur Andersen, Deloitte and, latterly, KPMG, the last 16 years as a partner. He co-led the creation and rapid growth of a dedicated, multi-disciplinary, private equity practice serving global PE clients and their portfolio companies across Europe, typically a fast-paced M&A environment.

    John joined ATG from Argent Foods, where he was the Group CFO. Argent is a £750m turnover, global conglomerate of food businesses. At Argent John oversaw relationships with lenders and other stakeholders, played a key role in the group navigating successfully through the pandemic, and led four debt raises / refinancings, and significant Corporate and M&A activity

    Prior to joining Argent, John spent 25 years working in professional practice with Arthur Andersen, Deloitte and, latterly, KPMG, the last 16 years as a partner. He co-led the creation and rapid growth of a dedicated, multi-disciplinary, private equity practice serving global PE clients and their portfolio companies across Europe, typically a fast-paced M&A environment.

  • My role at ATG Entertainment is to deliver world-class digital experiences and technology for our customers, colleagues, venues and producer partners.

    I lead our Ticketing, Digital Product, Engineering,  IT and Cyber Security functions, building customer-first, data-and-research led experiences, selecting the technology platforms to build these on, and also look after the technological support for our venues and offices globally.

    Prior to joining ATG I spent 14 years in digital product and technology leadership roles across Tesco, ASOS, and Not on the High Street, delivering platforms and digital experiences for customers in the UK and around the world.

    Richard Zubrik Chief Product and Technology Officer
    Read bio

    My role at ATG Entertainment is to deliver world-class digital experiences and technology for our customers, colleagues, venues and producer partners.

    I lead our Ticketing, Digital Product, Engineering,  IT and Cyber Security functions, building customer-first, data-and-research led experiences, selecting the technology platforms to build these on, and also look after the technological support for our venues and offices globally.

    Prior to joining ATG I spent 14 years in digital product and technology leadership roles across Tesco, ASOS, and Not on the High Street, delivering platforms and digital experiences for customers in the UK and around the world.

  • My role is to lead an international team of lawyers to ensure that ATG’s varied legal and business affairs are well looked after. I work closely with the Executive Leadership Team on strategic projects and M&A as well as focusing on compliance and corporate governance. I have a keen interest in Privacy, and I am a certified BCS Practitioner in Data Protection.

    Prior to joining ATG in 2013, I was a corporate lawyer at Travers Smith specialising in Private Equity M&A.

    My role is to lead an international team of lawyers to ensure that ATG’s varied legal and business affairs are well looked after. I work closely with the Executive Leadership Team on strategic projects and M&A as well as focusing on compliance and corporate governance. I have a keen interest in Privacy, and I am a certified BCS Practitioner in Data Protection.

    Prior to joining ATG in 2013, I was a corporate lawyer at Travers Smith specialising in Private Equity M&A.

  • Credit Christina Körte

    With over 25 years of international experience in management, marketing, sales, and leadership roles, I have had the privilege of working with multiple renowned organizations. Prior to my current role at ATG, I held key management positions in the Sports industry at Fanatics Inc. and SPORTFIVE, and served on the executive board of Hamburger SV, a club in the German Bundesliga.

    I began my professional journey as Marketing and Sales Director at the National Football League International (NFL). Since December 2022, I have been serving as the CEO of ATG Entertainment Europe, where I am focused on driving the strategic expansion of our business across Central Europe.

    With over 25 years of international experience in management, marketing, sales, and leadership roles, I have had the privilege of working with multiple renowned organizations. Prior to my current role at ATG, I held key management positions in the Sports industry at Fanatics Inc. and SPORTFIVE, and served on the executive board of Hamburger SV, a club in the German Bundesliga.

    I began my professional journey as Marketing and Sales Director at the National Football League International (NFL). Since December 2022, I have been serving as the CEO of ATG Entertainment Europe, where I am focused on driving the strategic expansion of our business across Central Europe.

  • My role as Chief Marketing Officer (CMO) at ATG Entertainment covers everything from our consumer facing marketing, to CRM, social media, corporate brand, eCommerce, performance marketing, internal and external communications. Our aim is to ensure that the content we present reaches the maximum number of people, who go to have the best customer experience, across the UK, US and Europe.

    Prior to joining ATGE, I’m a four-time CMO within high growth scale-ups, multinational corporations, large digital brands, and global creative agencies across marketplaces, real estate, automotive and gaming. I am a consumer-first marketer who enjoys creating strategies that combine the best classical marketing thinking with data-led, performance marketing.

    My role as Chief Marketing Officer (CMO) at ATG Entertainment covers everything from our consumer facing marketing, to CRM, social media, corporate brand, eCommerce, performance marketing, internal and external communications. Our aim is to ensure that the content we present reaches the maximum number of people, who go to have the best customer experience, across the UK, US and Europe.

    Prior to joining ATGE, I’m a four-time CMO within high growth scale-ups, multinational corporations, large digital brands, and global creative agencies across marketplaces, real estate, automotive and gaming. I am a consumer-first marketer who enjoys creating strategies that combine the best classical marketing thinking with data-led, performance marketing.